Don’t Be Content with Bad Content

You don’t have to search very hard to conclude that high quality social-media and website content is the mainstay of successful business. Sure, basic content might fill up the page, but exceptional content keeps customers returning on a regular basis. Quality nearly always trumps quantity. Discover your voice The Internet can be viewed as an…

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What Do You Do When Customers Get Mean on the Internet? Nothing

Negative online reviews can often be detrimental to your business’s online reputation. Unfortunately, the law protects websites that publish user-generated content, even if the ratings and reviews listed are false, misleading or even slanderous. A recent study from Opus Research revealed that 35 percent of small businesses received new customers as a direct result of…

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Them’s Fighting Words: How to Handle Negative Commentary About Your Business

Keeping an eye on your business’s online reputation involves paying close attention to any Internet users who might be trash-talking your products, services or employees. Just one or two well-placed slams can result in your image being sullied. At times, the Internet can turn into a mudslinging contest where the damage to your brand is…

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Customer Service at the Click of a Mouse: Social Media as the Ultimate Communication Tool for Your Online Reputation, Part Two

Regardless of how great your products or services are, there’s almost always room for improvement. Making slight adjustments to business operations might increase the possibility that customers will come back. In order to develop a reputable brand that will last, it’s important to respond swiftly to these comments. Once the issues are clarified, you can…

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Your Google Search Results Have Changed

Google changed your search results last week. Well, not exactly last week…more like every week for the last ten years! In case you didn’t know, every time Google makes what they call “adjustments” in how they treat your information online, it impacts you. I know that sounds crazy, so let me explain. Google is a…

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Learn Now or Learn Later

The calls for help come in day after day.  If not by telephone, they come to us in the form of inquiries that potential clients have taken the time to fill out on our website.  Each call and every email contains similar thoughts and fears. HELP! I just discovered that there are problems with my…

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For Teachers, Protecting Online Identity Is Paramount

The Internet is a dynamic and highly instructive forum for students and their parents to voice opinions on the state of education in their communities. The emergence of online information has created a particularly difficult challenge for teachers and school administrators who are now regularly evaluated based on their performances, whether rightfully or wrongly. In…

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For Medical Professionals, Online Reputation Is at Major Risk

Physicians have a harder time than other professionals in terms of maintaining a positive online identity. More studies have shown that consumers are first researching online when seeking out a new health care provider. Physicians may suffer a number of consequences due to incorrect or incomplete information about them on any number of medical sites…

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Lawyers and Attorneys: Your Clients are Online, Why Aren’t You?

Regardless of how small or large your law firm is, the establishment of an online presence is critical to your success. By taking control of your online identity, you can increase your client base and ensure your reputation is protected at the same time. The Yellow Pages used to be the one place where prospective…

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