What Chance Do We Have?

Simple recommendations to increase your online security If large public corporations like Burger King and Jeep can have their social sites hacked, what are those of us with far fewer resources to do? Here are the cold hard facts–one billion Facebook accounts, over 500 million Twitter accounts and millions of blogs create both a universal…

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Clive Baby!

OK, so I am trying to be cool. I live in Music City where the movers and shakers call each otherbaby; I saw it on the new network hit Nashville. So here is my point. Clive Davis is to the music business what the Pope is to the Vatican. He has been bigger than life…

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Online Brand Protection Just Got Easier, Thanks to ICANN

The Internet Corporation for Assigned Names and Numbers (ICANN) has just released a new service offering companies the ability to proactively protect their brands online from domainers and cybersquatters. The ICANN solution is called “The Trademark Clearinghouse” and appears to be an ideal solution for brands wanting to manage their online identities. The solution allows…

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Don’t Let the Internet Push You Around

Will Rodgers is quoted as saying that you never get a second chance at a first impression. With the global dominance of the Internet, you don’t get a chance at a first impression. Your online content makes an initial impression about you, whether you want it to or not. Everyone has a Digital Brand, the…

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The Bottom Line

The bottom line is pretty simple.  You can run but you CANNOT hide!  As the horrific recent events in Boston showed the world, we are ALL connected. For many years in my twenties and thirties, I was quick and proud to tell friends and associates, “I don’t do the Internet…” I didn’t want to be…

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Google Plus Reigns as the Dominant Force on Social Media Marketing

If customers want to learn more about the world around them, they generally look to their Androids and iPhones. Tablets and smartphones go everywhere that your customers go. Given all the new technology available, it’s unwise for businesses to ignore the latest tools and trends affecting social media and their online reputation. Google’s dominance over…

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Prognosis Negative: When Physicians Come Face to Face with Their Online Reputations

When you consider how prominent review sites are in other industries such as hospitality and legal, it’s only natural that the same effect is translating to the world of healthcare. Consumers believe that they have the power and control to make a diagnosis about their chosen physician or medical practice. Bottom line: Healthcare providers have more…

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Quitting Your Job? How Going Out in a Blaze of Glory Burns Your Online Reputation

A young accounting graduate from Texas made a major splash recently when she sent her professional colleagues a controversial email announcing her resignation. The opening line of her email started innocently enough: “After careful consideration I will be ending my employment.” What happened next is a teaching point for employees in business, education, law, medical and…

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A Primer for Small Businesses in the Confusing Landscape of Online Review Sites

For both online and brick-and-mortar businesses, the greatest challenge in today’s tech-savvy world is to connect with potential customers through search engines and social-media channels. One avenue is by acquiring positive customer ratings and reviews. Recommendations from neighbors and friends have become a vital element in our consumer attitudes. Before visiting a hair salon, mechanic,…

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Managing Your Online Reviews: 4 Ways to Destroy Valuable Customer Feedback

The “small” things in life often make a big difference. Customer service counts. In today’s fast-paced world where 89% of us choose another place to shop or do business after a bad customer experience, it’s imperative for business owners to avoid the following mistakes. 1. Making feedback complicated Any time you ask a customer to…

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