First Rule of Online Reputation Management: Get Control!

Successful pro-active online reputation management is, in essence, about control. Before something negative is posted, you are in control of your reputation–without question.  But when a negative search item emerges, the control begins to shift. With years of experience in online reputation management, the team at 3Ci has found that the more solidly established an online…

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Like It or Not, You Do Not Automatically Control Your Online Reputation

Online reputation is a popular topic of conversation in business circles these days. It has been said for generations that you never get a second chance at a first impression. Historically that first impression could be crafted through writing, personal references and the reputation developed over time in a community. With alarming subtlety the Internet…

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Why Review Sites Are Dangerous

Online review sites have skyrocketed in popularity in the past couple of years, with more customers than ever turning to sites like Yelp and Angie’s List before patronizing a business. After a slow start in the late 1990s with little-used sites like Epinions, online review sites are now becoming a viable part of the online…

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Four Critical Online Reputation Management Mistakes

Online reputation management has become much more challenging in recent years. Since February 2011, the world’s largest search engine Google has made more than 22 major algorithm adjustments, causing radical changes to the online content that people are now finding. A new level of consumer has emerged as we prepare to move into 2013. People…

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Online Sites That May Harm Your Online Reputation

There was a time in the not so distant past when it was necessary to do serious research in order to find important information on a person or business. As we enter 2013 we now know that anyone with Internet access can find out just about anything they want to know. As a result, a…

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Upcoming Changes to Facebook’s Privacy Controls

3Ci has noticed a heightened interest in recent years by both individuals and businesses inquiring about adjustments that could be made to Facebook’s privacy settings. Our online reputation management team frequently finds negative social media content that clients didn’t realize was so easily accessible. Often this content is on the client’s own social media pages. Acknowledging…

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3Ci Looks at Google’s “Safe” Image Search

It has long been said you can’t judge a book by its cover. In the case of search engines such as Google, any service offered as a free convenience should give you pause; such is the case with certain “safe” search features. Whether consumers realize it or not, Google’s safe search has been flawed for…

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3Ci Looks at the United Nations and Global Internet Control

It happened while no one was watching, but the discussion resounded globally within the technology community in the days that followed. The UN, concerned about lack of control over the Internet, gauged the interest of various governments throughout the world regarding Internet regulation. Governments desiring an ability to control the Internet stated they would support…

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How Social Media Shapes Our Memories

Following the horrific school tragedy in Newtown, Connecticut, social media users looking for comfort shared and re-tweeted similar thoughts and messages. One of the stories, according to traditional media, was attributed to actor Morgan Freeman offering his thoughts on the tragedy. Days later, Morgan Freeman revealed that he’d actually never made any statement about the…

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Why Does Online Reputation Work Cost So Much?

Almost every conversation that we have with prospective clients eventually comes around to cost, followed by a pregnant pause and then the question–why does it cost so much? This is an entirely reasonable question. Online reputation management work is expensive. Contracting for services with any reputation management firm is not an impulse decision. Our clients…

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